The Power of Web Directories

Almost anyone these days who are into online marketing or who owns a business knows the importance of establishing a solid ground in the very competitive World Wide Web. Each day, the competition gets tighter and tighter that everyone is working hard to dominate the internet. There are actually various ways to get noticed in the WWW and be accessed by your target market and one way to do this is by submitting your site to various business web directory. A web directory is basically a directory in the WWW which aims to link one website to another and categorize those links.

There are various seo friendly web directory where you can submit your site. The more that you submit your site to countless directories, the better your business website will rank in search engines and the more it will become visible to prospects. Every webmaster knows the power of incoming links to a website. This is one of the factors on how Google captures and positions the website. The idea of website directory submission may seem so simple, but it is essential that you carefully choose a good directory. Don’t just plunge into submitting your website. The directory should provide you with a “clean link”, which means – no reciprocal links and no redirects.

Another thing that should be considered in choosing a web directory is to watch out for pagerank transfer. Basically, Google ranks a site based on its content and incoming links. In some cases, when a website with higher pagerank links to your site, it can pass its pagerank to your site. However, some directories pass the pagerank while others use the “no follow” attribute, which literally means that it won’t transfer its pagerank. Avoid “no follow” tags, but at the same time, don’t ignore it since Page Rank does not affect your site’s standing in SERPs.

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